Privacy Policy

Nudge Finance ("we", "us", "our") operates the website nudgefinance.co.uk. We are an independent loan comparison service based in the United Kingdom. For the purposes of UK data protection law, we are the data controller of any personal data you provide to us through this website.

If you have any questions about this policy or how we handle your data, please contact us at hello@nudgefinance.co.uk.

We may collect the following categories of information when you use our website:

We use the data we collect for the following purposes:

• To operate and improve our website and comparison service
• To respond to your enquiries and provide customer support
• To analyse site usage and understand how visitors interact with our content
• To detect and prevent fraud or misuse of our service
• To comply with legal obligations

We do not sell your personal data to third parties. We do not pass your details to lenders — when you click "Apply now", you are taken directly to the lender's website and any data you provide is subject to their own privacy policy.

We process your personal data on the following legal bases under UK GDPR:

Our website uses cookies — small text files stored on your device. We use:

You can control cookies through your browser settings. Disabling cookies may affect some functionality of our site.

We may share your data with trusted third-party service providers who help us operate our website, including:

• Google Analytics — for website analytics (data is anonymised)
• Hosting providers — to serve our website
• Email service providers — to respond to your enquiries

We require all third parties to respect the security of your data and to treat it in accordance with the law. We do not allow them to use your data for their own purposes.

We may also disclose data where required by law, court order, or to protect the rights and safety of our users.

We retain personal data only for as long as necessary for the purposes described in this policy:

• Contact enquiry data: up to 2 years
• Analytics data: as configured in our analytics platform (typically 26 months)
• Server logs: up to 12 months

When data is no longer needed, we securely delete or anonymise it.

Under UK GDPR, you have the following rights in relation to your personal data:

• Access: Request a copy of the data we hold about you
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data (subject to legal obligations)
• Restriction: Request that we limit how we use your data
• Portability: Request your data in a portable format
• Objection: Object to processing based on legitimate interests

To exercise any of these rights, contact us at hello@nudgefinance.co.uk. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we handle your data.

Our website contains links to lender websites and other third-party sites. Once you leave our site, this privacy policy no longer applies. We encourage you to read the privacy policies of any sites you visit. We are not responsible for the privacy practices of third-party websites.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. Our website is served over HTTPS. However, no internet transmission is completely secure, and we cannot guarantee the security of data transmitted to our site.

We may update this privacy policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.